When asked to define the nature of Flash-G Apparel and Accessories, my first thought went to a recent interview given by the musician Brian Eno to The New York Times. According to Eno,
When I started making ambient music, I was very conscious that I wanted to make functional music. At that time, functional music was almost exclusively identified with Muzak — it had a very bad rap. Artists weren’t supposed to make functional music. So, I thought, “Why shouldn’t they?”
And why shouldn’t I? In that vein, the nature of my business is Functional Art. All garments and accessories available here are vehicles to share my photography, while spreading the wonderment the images are intended to inspire.
The website Artspace says,
Occupying that tenuous space between fine art and the everyday, functional art refers to aesthetic objects that serve utilitarian purposes. The genre is remarkably inclusive: it encompasses everything from furniture and lighting to dishes and even books.
Let me add to that list, apparel and accessories.
Finally, a word about sustainability. As more and more organic and sustainable fabrics and materials come available from our printers, we’re committed to using those options. All our unisex and women’s crop t-shirts are now printed on 100% certified organic fabrics.
Craig Gordon, photographer